Konfidence are a family run business that started in 1998 after the founder saw a need for alternatives to arm bands/water wings. The Original Konfidence Jacket was the answer. The jackets are now widely available on the UK high street and have become standard equipment for many overseas package operators.

The simple innovative concept was to marry floatation with the comfort and good looks of a wetsuit. The peace of mind that The Original Konfidence Jacket gives to parents as well as children has been the key to its success. It has now become an essential piece of kit for both able and disabled bodied children who are learning to swim.

As well as The Original Konfidence Jacket, Konfidence now manufacture a full range of beach and pool wear. With the sun finally here, and with swimming being top of the agenda, visit Konfidence to get the latest practical and stylish swim & beach gear, including a full range of the recommended 98% protective swimwear, for you and your baby/children.

Over the last 3 years Konfidence, through collaborating effectively with its many national swim school partners, has successfully expanded its range to include specialised baby swimming products. As a result of this, the introduction of the stylish and highly popular Babywarma wetsuits has taken the Konfidence brand to new heights.

The Konfidence Babywarma Wetsuit allows babies who attend swimming classes, or just go for a splash about, to stay warmer in the water for much longer than would be possible without it. Parents who have paid for a baby swimming lesson take comfort in the fact that they can stay in the water for the whole lesson without their waterbaby becoming agitated or upset because of the water temperature. Soft and comfortable to wear, the Konfidence Babywarma is a must for any trip to the pool (or beach for any mini-surfers out there!)

Not only this, but to compliment their range of Baby Swimming products, Konfidence also manufactures matching swim Nappicovas. Designed by Konfidence with the help of many leading swim schools, as well as the valued input of parents and their babies, Konfidence has once again created a product that enhances any trip to the pool, whilst neatly minimising the risk of any embarrassing ‘little accidents’.

Simple but effective, the Konfidence Neoprene Baby Changing Mat has been a huge hit with their customers. They can be used on poolside, in the changing room, in the back of the car, or virtually anywhere! Easily rolled and stowed, the neoprene construction allows for easy cleaning and drying. Available on their own, or as part of the best selling “My Babies First Swim Set”, which includes all of the items mentioned here as well as the Konfidence One Size Fits All Reusable Swim Nappy, they are just another reason why all parents of little waterbabies should take a look at the Konfidence range.

To further reinforce their commitment to Baby Swimming, Konfidence sponsor the STA (Swimming Teachers Association) Starfish Baby Swimming Programme. Now in its second year, and returning fantastic results in providing babies with the stimulation and liberation that swimming brings, Konfidence continues to act upon the ongoing parent and teacher feedback that the enormous expansion in Baby Swimming has generated. Watch out for their new 2008 product range!

For more information, visit Konfidence today at www.konfidence.co.uk. You may already have been recommended by a friend, but, just in case, you’ll be surprised to see that superior quality doesn’t mean a superior price!