ATTENTION! KIDS WEEK IN THE WEST END IS BACK AND CELEBRATING ITS 10th BIRTHDAY

"Over the years my children have been able to see a variety of top London shows, which we just could not afford to do without Kids Week." (The White Family, Herts)

To mark its 10th year in the West End – Kids Week 2007 is planning a fantastic fortnight of fun and activities and with over 30 top West End Shows participating and over 50 free events, this year is set to be the biggest and best yet! Launching on the 17 August and running until 31 August 2007, Kids Week 2007 www.kidsweek.co.uk will offer children between the ages of 5-16 the opportunity to experience the excitement and magic of London’s Theatreland for FREE!

One of Europe's most successful children's brands of the last decade, Buckle My Shoe, is the proud sponsor of Kids Week in its tenth anniversary year. The brand has long been a favourite for providing footwear for special occasions, and so it is a fitting partnership to support this unique opportunity for families to enjoy the best of London theatre.

Kids Week will step into action with a stunning line up of shows suitable for all the family including smash hit musicals, Billy Elliot The Musical, Buddy – The Buddy Holly Story Mamma Mia, the first major stage adaptation of the classic trilogy, The Lord of The Rings and We Will Rock You. Other participating shows include Stomp, The Complete Works of William Shakespeare, The Woman in Black and The 39 Steps plus many more.

The ticket deal is simple - one child (aged between 5 and 16) will be able to go absolutely FREE to any participating show when accompanied by a full paying adult, and another two children can go for half price. The under 5s can also get in on the act, with an exclusive programme of shows and activities to suit even the youngest drama queen! Plus there will be free kids travel and accommodation for families throughout the UK courtesy of Superbreak, and free kids meals on offer at great family restaurants.

Bookings for Kids Week shows and events open at 12pm on Wednesday 18 July 2007. You can book online at www.kidsweek.co.uk or call the ticket hotline on 0870 400 0800. Log on now to register for a free Kids Week leaflet and keep up-to-date with all the latest Kids Week news and 10th Birthday celebrations and join this festival of fun!