With a reputation for innovation, style and a great range of exclusive own-brand products, Urchin continues to be the first stop for savvy parents with more sense than time.

What sets Urchin apart is their choice of product: with so much choice it makes a refreshing change to let someone else do the legwork and compile a shortlist of “best in class” products to suit all budgets. The product range spans baby essentials, furniture, toys, gifts and lots of wonderful accessories to brighten your life as a parent.

Combine this with a generous dose of humour (an essential for all parents!), a smattering of quirkiness, and some great down-to-earth tips and advice – and you get a retailer with great style and personality. It’s no wonder the Daily Telegraph refer to Urchin as “A fabulous all-round children’s store”.

Browse the full range online at www.urchin.co.uk and sign up to the Urchin Parent Panel, giving you a voice in the choice and development of new products.

Plus, if you’re out and about with your kids in London, don’t forget to visit Urchin’s sisters site www.WhatsOn4Kids.com for its fantastic online calendar of kids’ events in London.